Lead Designer – Belkin B2B & Cybersecurity Division
As the lead designer for Belkin’s B2B products, including its cybersecurity division, I was responsible for developing a distinct B2B brand identity that aligned with Belkin’s overarching branding. I collaborated closely with marketing and sales teams to create a wide range of impactful marketing materials—sales sheets, brochures, and conference collateral—that helped drive customer engagement and acquisition in the competitive cybersecurity space.
My role involved transforming complex, technical concepts into visually clear and compelling designs. I brought a refined aesthetic to content that’s typically dense, helping audiences easily grasp the value of Belkin’s cybersecurity solutions. I also art-directed high-quality visuals and videos, working with retouchers to produce storytelling assets that illustrated real-world use cases and added emotional resonance to a highly technical product category.
designed at bekin