Lead Designer – WEMO Brand Refresh at Belkin
As Lead Designer, I led the visual transformation of WEMO as it became part of the Belkin brand family. This initiative spanned packaging, photography, and video storytelling—ensuring a unified and premium consumer experience across all touchpoints.
Packaging Design: Created Apple-compliant packaging for the full WEMO product line, carefully balancing WEMO’s unique brand identity with Apple’s strict retail standards.
Product Photography: Art-directed photo shoots to capture clean, compelling imagery that emphasized product functionality and real-world use cases, collaborating closely with retouchers to refine each visual.
Video Storytelling: Developed storyboards and provided creative direction for video shoots and edits, crafting engaging narratives that clearly communicated product benefits and features.
This holistic design approach reinforced WEMO’s position as a smart, reliable, and user-friendly product line within the broader Belkin ecosystem.
designed at belkin